Fresh Brand Story
Fresh is pure beauty.
The fusion of effective natural ingredients, time-honored rituals, and modern science offers a sensorial experience with undeniable results that is completely unique to Fresh.
Meet The Founders.
In 1991, Lev Glazman and Alina Roytberg opened an apothecary store in Boston, curating upscale, natural beauty products from around the world. The now iconic Oval Soap sparked Lev and Alina's passion for transforming everyday routines into sensorial rituals that are as indulgent as they are effective. Lev and Alina continue to instill their unyielding devotion to authenticity and craftsmanship into Fresh today.